13 - Chapter 13: Availability, Emotion and Risk
- as
memories of disasters dim, less concerned — prep’ns aim for just worst
case in the past, don’t imagine even worse
- avail.
biases prominent in assessing risk — e.g. media highlights unusual events
, dangers à makes them more avail., seem more common
- activation
of ideas in assoc. memory
- strong
emotion, e.g. fear, make certain ideas vivid, more avail.
- the
emotional tail wags the rational dog — consult our emotions to make
judg’ts & decisions, substitution, Do I like it? How much? —positive
feelings abt a technology à lower
assess’t of risk
- several
views on how to evaluate risk, public disasters, gov’t policy
- “She’s
raving about an innovation that has large benefits and no costs. I suspect
the affect heuristic.”
- “This is
an availability cascade: a nonevent that is inflated by the media and the
public until it fills our TV screens and becomes all anyone is talking
about.”
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